Information Systems MCQs with Answers
Practice important Information Systems MCQs with answers and explanations.
Multiple Choice Questions
Q201: Which system assists in identifying customers and promoting products in a firm?
- A: Financial Information System
- B: Human Resource Information System
- C: Manufacturing Information System
- D: Marketing Information System
View Answer
D
Q202: What kind of information does 'Marketing Intelligence' capture?
- A: Internal company data
- B: Data from external environment
- C: Marketing promotions
- D: Sales data
View Answer
B
Q203: Which level in MKIS involves the formulation of new sales products?
- A: Knowledge Level
- B: Strategic Level
- C: Operational Level
- D: Management Level
View Answer
B
Q204: In Customer Relationship Management (CRM), what is the primary goal?
- A: Increasing transaction volume
- B: Enhancing customer loyalty
- C: Reducing marketing costs
- D: Acquiring customer data
View Answer
B
Q205: Customer Relationship Management (CRM) helps organizations primarily by:
- A: Managing products
- B: Retaining customers
- C: Promoting new hires
- D: Reducing production costs
View Answer
B
Q206: Which type of information does MKIS gather from the firm’s internal environment?
- A: Internal Information
- B: Marketing Communication
- C: Marketing Intelligence
- D: Customer Feedback
View Answer
A
Q207: Which is NOT a function of the Sales Force Automation (SFA) system?
- A: Sales forecasting
- B: Managing customer accounts
- C: Production scheduling
- D: Tracking sales staff performance
View Answer
C
Q208: The primary purpose of CRM in an organization is to:
- A: Increase revenue
- B: Enhance customer loyalty
- C: Reduce costs
- D: Manage inventory
View Answer
B
Q209: Which level in MKIS tracks customer comments and measures customer satisfaction?
- A: Strategic Level
- B: Knowledge Level
- C: Operational Level
- D: Management Level
View Answer
D
Q210: __________ is responsible for locating a new plant to save manufacturing costs.
- A: Knowledge Level
- B: Strategic Level
- C: Management Level
- D: Operational Level
View Answer
B